Why Does Scooter Braun "Regrets" Fighting Taylor Swift in the Music Business?
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Scooter Braun is all too aware of the implications of his behavior.
The music executive hasn't forgotten the turmoil that accompanied the acquisition of Big Machine Music Group—and the rights to Taylor Swift's first six albums—more than three years ago. However, in an interview with NPR's Jay Williams on September 27, Scooter said he wished there were some situations he might have handled differently.
He said, "I had an important lesson to learn." I couldn't tell any other artists about the contract since I was bound by a very strong NDA with the owner. I was forbidden to I was unable to do so lawfully.
Scooter went on "Working with each artist on the label intrigued me. So when we sealed the transaction, I began calling people to introduce myself and tell them that I was a part of it. Before I could even start, I made four phone calls and had those calls begun when all hell broke loose. "
He's probably making reference to the time Taylor publicly stated on social media why the acquisition was "my worst case scenario."
As soon as Scooter Braun bought her master's degree, she wrote, "I learned about it." All I could think about was the years of relentless, deceptive bullying I've endured at his hands.
When she attempted to negotiate with him to reclaim ownership of her master recordings in November 2020, Scooter's team wanted her to sign an NDA that said, "I would never say another word about Scooter Braun unless it was positive, before we could even look at the financial records of BMLG."
In his most recent interview, Scooter expressed his opinion that many things "get lost in translation."
He said, "I believe that if you're not willing to have a talk with someone, I believe that it's very difficult to resolve a disagreement with them." So my regret there is that I believed that everyone would have a conversation with me after the contract was closed, evaluate my motivation and character, and then say, "Great, let's do business together." And while talking to folks I didn't know, I assumed that. "
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