You can now purchase tickets on TikTok to see Demi Lovato or the WWE
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| You can now purchase tickets on TikTok to see Demi Lovato or the WWE |
Due to Ticketmaster's integration of the TikTok app for ticket sales, performers can now connect with some fans even more directly. Through the collaboration, Ticketmaster will be able to utilize TikTok's recommendation feed, which puts artists and their event tickets in front of fans.
The addition of Ticketmaster to TikTok makes sense given the prominence of music on the app alone, but it may also be a sign of more extensive aspirations to enter the market. Insider reported last month that ByteDance, the parent company of TikTok, has registered a trademark for the term "TikTok Music." According to the filing, it would be a platform that people could use to buy, play, share, and download music.
Creators can add event URLs directly to their TikTok videos to promote forthcoming performances. The link opens an in-app browser where you can buy tickets for the event. It will appear above the creator's username on a video.
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| Ticketmaster |
Ticketmaster connections have already been investigated by other music streaming services. In 2016, Ticketmaster started offering ways for app developers to include the functionality of the service in third-party apps. Later, Pandora began allowing artists to promote performances through Ticketmaster, and YouTube began displaying tickets from Ticketmaster beneath music videos. The Live Events Feed, which includes a list of regional events gathered by a number of ticketing partners, including Ticketmaster, replaced Spotify's Concert Hub in June.
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