Ads may soon appear on your iPhone
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| Ads may soon appear on your iPhone |
Maps, Books, and Podcasts are just a few of the pre-installed apps on your iPhone and other Apple devices that might ultimately get advertisements. Mark Gurman of Bloomberg reports that Apple has internally tested search advertisements for Maps, which might show suggestions when you look for nearby eateries, shops, or other businesses.
Similar advertising tactics are already used by Apple in their Software Store, where developers may pay to have their app pushed on the search results page for terms like "puzzle games" or "photo editor."
Gurman pointed out that advertisements on Maps might function similarly, with companies paying to be displayed at the top of search results when users input specific search phrases.
Apple may add advertisements to its native Books and Podcasts apps, according to Gurman. This would make it possible for publishers to add advertisements to specific app areas or pay to boost their content in search results. Books, podcasts, and maps are all currently ad-free.
In addition, Gurman anticipates Apple will add advertisements to the Today tab and app download pages, which is consistent with earlier reports from 9to5Mac, Apple Insider, and MacRumors. The App Store already has advertisements on the Search tab.
Advertising on individual app pages will appear highlighted in blue in the "You Might Also Like" section, while ads on the Today tab will display as larger cards with the word "Ad" put beneath the app's name.
Gurman also brings up the possibility of advertising on Apple TV Plus, stating that the business might decide to establish a less expensive ad-supported tier, similar to what Netflix and Disney Plus want to do by the end of this year. Currently, Apple TV Plus only has a $4.99/month ad-free subscription package available (although it has started showing ads during its Friday Night Baseball livestreams).
In addition to displaying apps on its stock and news apps, Apple initially added advertisements to the App Store in 2016. Last September, the company began asking users if they wanted to allow the personalized ads that appear on these apps, in accordance with its own App Tracking Transparency (ATT) policy, which costs social networks billions of dollars.
Users have the option to turn off the monitoring software that advertisers use to show them personalized ads on ATT. Given that it forced companies to reevaluate their advertising methods, it may have contributed to the general expansion of Apple's advertising sector. Data obtained by Insider from the research firm Omdia shows that Apple's advertising revenue increased by 238 percent in 2021 to $3.7 billion.
Apple may be trying to grow its advertising business further by opening up more ad slots on its App Store, as well as maybe on Maps, Podcasts, and Books. According to a May Insider story, Eddy Cue, Apple's senior vice president of services, is apparently intending to restructure Apple's services company to focus more on streaming and advertising. Revenue for Apple's services division, which includes advertising and its different subscriptions, increased by 12% in the most recent reporting period.
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